The document discusses the importance of preparation for effective presentations. It makes three key points: 1) Without preparation, a message will not resonate with audiences and they can tell if a presenter is unprepared. 2) Preparation involves thorough planning including researching, designing content and visuals, rehearsing, and getting feedback. 3) Effective presenters separate themselves from average ones through the time and effort they dedicate to preparation. Thorough preparation helps a presenter be their best and deliver their absolute best to the audience.